The Chainalysis Guide to On-Chain User Segmentation for Crypto Exchanges

June 26, 2023

While on-chain data is undeniably powerful, many exchanges still don’t know exactly how to use it to make better business decisions. Inside, you’ll learn everything you need to know about segmenting users with on-chain data, using wallet characteristics like:AgeWealth levelChurn rateAnd more! We even test our user segmentation framework with real-world data from FTX’s user base prior to the exchange’s shutdown. The insights we uncover show that on-chain user segmentation can help exchanges with everything from marketing strategy to product development decisions. Download today and learn how your exchange can use on-chain data to onboard more of the users you want.