Redefining the consumer experience: Diageo partners with SAP and IBM on global digital transformation

Today, we are thrilled to announce an exciting collaboration between Diageo, IBM and SAP that aims to modernize Diageo’s operations on a global scale and set new benchmarks for the industry. By leveraging data-driven insights, Diageo, IBM and SAP will work together to revolutionize Diageo’s operations by enhancing accuracy, optimizing demand forecasting and fostering seamless interactions with customers, suppliers and employees. By simplifying and standardizing their business, Diageo can sharpen their focus on delivering exceptional experiences to customers and delighting discerning consumers. Through digitized controls and compliance measures, together with IBM and SAP, Diageo is creating a robust business environment that can swiftly adapt to emerging market trends. Through this collaboration, Diageo will continue to deliver on its mission, shaping the future of the beverage industry, one sip at a time.