The EIC is apropos to crypto because I want to talk about the evolution of crypto project ownership structures and fundraising methods. The project needs money to acquire users, and points are the new and exciting way to guerilla market. With points, the project generates usage in the specific ways it believes will increase the long-term value of its service. Using points, projects don’t need to engage in pre-sale token sales to such a large extent. A points program is only effective if there is a high degree of trust between users and the project’s founders.