Podcast Ep 49: Web3 Marketing for the Next Evolution of Brands

March 30, 2023

Episode 49 of the Public Key podcast is here! In this episode, we talk with two marketing tech entrepreneurs, Antony Gardez (CPTO and Co-Founder, Absolute Labs) and Samir Addamine (CEO and Co-Founder, Absolute Labs), about the web3 marketing solutions that are needed for brands in web3. Public Key Episode 49 preview: Brands are using on-chain activity for marketing tactics and initiativesCollecting emails and phone numbers for marketing initiatives seems a little outdated and CRMs like HubSpot and Salesforce are unable to take advantage of the power of on-chain data and insights, which has everyone wondering, what does web3 marketing look like? (4:35) – How an internship turned into a marketing tech juggernaut in Absolute Labs(11:45) – What are the biggest gaps in web2 marketing strategies that WRM and web3 platforms solve for? Unless stated otherwise, reference to any specific product or entity does not constitute an endorsement or recommendation by Chainalysis.