Five years ago, Unstoppable set out to create user-owned digital identity for every person on the planet. Eventually, this collection of data forms a digital identity that each individual fully owns and controls in their Web3 wallet. The Web2 era consolidated most identity data among a handful of big tech companies, which use our data to sell ads. A system for verified, user-owned reputation solves this. For example better verified data could enable people to get access to financial products or job opportunities based on their reputation.