Millennials Trust Social Media Influencers Less, According to Annual Dealspotr Fashion Shopping Study

This year's edition, Dealspotr's Millennial Fashion Shopping Study, underscores some surprising shifts in Millennials' perceptions of social media influencers. "Millennials now trust social media influencers more than their friends and family for fashion picks and recommendations," says Michael Quoc, founder and CEO of Dealspotr. Highlights from the report:Social media influencers are now the #1 factor driving fashion shopping decisions among female Millennials (41% selected as their primary influence). At the same time, 52% of Millennials say they trust social media influencers less these days. Dealspotr surveyed 500 Millennial female consumers in the United States between the ages of 18 to 34, screening for those who follow social media influencers online.