IBM Study: Sustainability Remains a Business Imperative, But Current Approaches are Falling Short

March 06, 2024

Almost half (47%) of executives surveyed struggle to fund sustainability investments; six in 10 say they have to make trade-offs between financial and sustainability outcomes. The findings indicate that many organizations are focused on managing complex, varied reporting requirements rather than real business value and results. At the same time, 69% of executives surveyed say that sustainability needs to be a higher priority in their organization. Thirty-nine percent (39%) of executives surveyed also cite a lack of requisite skills as the top barrier to sustainability progress. The study also serves as a resource for business leaders, outlining actionable strategies to help enterprises with challenges around data, business integration and decision-making.

The source of this news is from IBM