Half (50%) of CEOs surveyed report they are already integrating generative AI into products and services, and 43% say they are using generative AI to inform strategic decisions. Yet, just 29% of their executive teams agree they have the in-house expertise to adopt generative AI; only 30% of non-CEO senior executives surveyed say that their organization is ready to adopt generative AI responsibly. For the fourth consecutive year, CEOs surveyed say technology factors remain the top external force impacting their organization over the next three years. CEOs indicate they are ready to adopt generative AI, but other executives have reservationsThree out of four (75%) CEOs surveyed believe the organization with the most advanced generative AI will have competitive advantage. While 69% of CEO respondents see broad benefits of generative AI across their organization, just 29% of their executive teams agree they have the in-house expertise to adopt generative AI.