IBM Introduces 'Watsonx Your Business'

ARMONK, N.Y., Aug. 28, 2023 /PRNewswire/ -- IBM (NYSE: IBM) today launched the first ad campaign to formally introduce watsonx, the company's next generation enterprise-focused artificial intelligence and data platform. Global business leaders remain unclear about the real, transformative power of AI and how to leverage it. With this new campaign, we're reinforcing the transformative power of AI for business to multiply output and ultimately help customers improve their outcomes." "In today's business environment, companies that implement trusted AI tailored to their specific needs will have the upper hand. Laddering up to the brand's 'let's create' platform, 'watsonx your business' is a campaign that aims to clearly illustrate how IBM can help companies create the right AI for their business," said Matt Curry, Global Creative Lead at Ogilvy.