IBM Debuts Next Phase of ‘Let’s create’ Campaign on April 5 by Asking, ‘What if?’

IBM Debuts Next Phase of ‘Let’s create’ Campaign on April 5 by Asking, ‘What if?’IBM today launched the next phase of its “Let’s create” brand campaign, “What if?” Conceptualized and executed by the IBM Brand Marketing team and Ogilvy, IBM’s new ad campaign “What...IBM today launched the next phase of its “Let’s create” brand campaign, “What if?”Conceptualized and executed by the IBM Brand Marketing team and Ogilvy, IBM’s new ad campaign “What if?” underscores the importance of asking big questions that can lead to the co-creation of equally big technology solutions. Four distinct ads were designed to bring IBM’s key capabilities to life across consulting, data, AI and security. They take audiences on a journey to better understand IBM’s expertise and technology, paving the way for innovative collaborations with clients and partners. Inspired by actual examples, ‘What if?’ is a continuation of that concept,” said Jonathan Adashek, Senior Vice President, Marketing and Communications at IBM. The campaign will also include broadcast, connected TV, digital video, print and social.