IBM Consulting has established a Center of Excellence for generative AI. In 2023 alone, IBM Consulting has interacted with more than 100 clients and completed dozens of engagements infusing generative AI alongside classical machine learning AI strategies. Generative AI has progressed quickly beyond experimentation; businesses are embracing it to improve customer service, seize new market opportunities and more. We will also use IBM’s proprietary AI “advisor” toolkit in IBM Consulting to improve our internal operations and client delivery. With IBM Garage for Generative AI, IBM consultants apply a proven, collaborative method to help clients fast-track innovation in the emerging category of foundation models for generative AI.