In this article, we'll highlight the most effective methods for increasing iOS app downloads. In 2020, investors poured $73 billion in capital into mobile companies — a figure that’s up 27% year-over-year.”Generating iOS app downloads is crucial: Your app won’t succeed without ‘em. Commit to Expert App Store OptimizationYou've heard of Search Engine Optimization (SEO), but have you heard of App Store Optimization (ASO)? “App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. And there you have it: How to increase your iOS app downloads.