Retailers can also face cost pressures in both raw materials and internal operations, continued supply chain disruptions and – perhaps most significantly – intensifying pressure to become more sustainable. Creating a personalized hybrid retail experienceConsumers’ shopping journeys have drastically changed over the last few years to a new “hybrid shopping” model splintered across multiple digital, physical, and mobile touchpoints. What is clear is that consumers are wanting retailers to meet them where they are on their shopping journey. Over the last three years, hybrid shopping – combining physical and digital in the same journey – has become the norm for most consumers. For example, AI can help forecast supply and demand so retailers can more effectively determine sourcing and regionalization of their supply chain strategy.