Guide: On-Chain User Segmentation for Crypto Exchanges

This blog is a preview of our Guide to On-Chain User Segmentation for Crypto Exchanges. In this guide, we’ll lay out a sample model for exchange user segmentation based on on-chain data, and show you how those segments translate into insights that can drive ROI in exchanges’ user acquisition and retention strategies. Early retail: Wallets active since before January 1, 2020 with holdings below $10,000 USD. Early institutional: Wallets active since before January 1, 2020 with holdings above $10 million. Overall, late retail wallets represent the majority of all wallets by a wide margin, but command the least capital.