Driving E-Commerce: How ZipfWorks’ Innovative Platforms Create Connections Between Shoppers, Influencers, and Brands

In a Nutshell: Retailers must find ways to adapt as consumers gravitate toward social shopping, personalized brand engagement, and influencer recommendations. ZipfWorks’ innovative social shopping platforms facilitate those partnerships. Through e-commerce communities — and the new influencer marketplace on Dealspotr — ZipfWorks helps shoppers, influencers, and merchants connect. ZipfWorks launched its new influencer marketplace in 2017 to connect brands with influencers and foster collaboration on deals. The influencer marketplace on Dealspotr provides a direct connection between emerging brands, influencers, and the consumers they are both ultimately serving.