Consumer Goods Companies Boost Technology Budgets by 34% to Align Sustainability and Operations and Drive Growth, Finds New Study by IBM and The Consumer Goods Forum

The study, entitled “Redesigning brand values: Purpose and profit converge in core operations,” surveyed 1,800 consumer goods executives across 23 countries. It reveals that consumer goods companies are integrating sustainability into their operations, recalibrating sustainability measurement and reporting, as well as increasing their investment in technology to help them achieve their sustainability goals. These businesses serve as inspiration for other companies looking to drive positive change in their business operations. About The Consumer Goods ForumThe Consumer Goods Forum (“CGF”) is a global, parity-based industry network that is driven by its members to encourage the global adoption of practices and standards that serves the consumer goods industry worldwide. Media ContactsKelsey LazioGlobal External Relations Lead, Consumer and [email protected] DaruwallaOfficer, CommunicationsThe Consumer Goods [email protected]