Website Core Experiences Manager

Job Description

The North America Core Experiences Web Lead is a member of Ford Pro's Digital & UX group within the Marketing team.

The Core Experiences team will be responsible for the standup and sustainment of foundational and evergreen experiences and overall web marketing on fordpro.com. Through partnership with the integrated marketing team, go-to- market team, Content Strategy, and business stakeholders, this lead will drive the roadmap for Pillar expansion on the site, new experience deployments, and ensure that unified experiences evolve in alignment with business priorities. This position will be the business point of contact for day-to-day site content management and will have oversight of the unauthenticated experience (Storefront) for US, Canada, and Mexico sites. Core responsibilities include project management and site maintenance, leading prioritization efforts for all strategic enhancements and site updates driven by stakeholders, serving as the web marketing point of view owner in cross-functional workstreams, continuous monitoring and optimization of pillar performance (internal KPIs vs. competition), and managing the overall delivery of the planned sitemap.

This role will partner closely with business stakeholders, sales teams, product owners, technology teams, analytics team, and other marketing functions for various offerings including, but not limited to Vehicles, Software, Charging, Finance and Service.

Responsibilities

What you will do

Manage and maintain unauthenticated website content and experience (includes new deployments and regular optimizations)

Serve the internal business partner teams as the key point of contact for update requests and as a strategic partner to translate business needs into a web presence

Manage the new request intake process from receipt to delivery

Support site & functional testing/validation (for both launch and regular releases) to aid in identifying errors or defects not covered by the test team responsibilities (ie. copy accuracy, functional process and data accuracy)

Partner with the relevant Ford Pro Product Line Managers to ensure timely delivery of identified solutions into the market

Partner with the integrated marketing team to determine strategies to elevate promotions, programs, brand messaging and any other critical messages on site

Ongoing competitive assessment and benchmarking of digital best practices

Support the Vehicle update and product launch process in partnership with product marketing/brand managers

Partner with Ford Pro Global digital team to ensure consistency and alignment of global launches

Monitor and execute multiple initiatives and projects simultaneously

Manage stakeholder expectations by proactively identifying problems and solutions

Engage with legal, compliance, and other relevant parties to gain any required legal approvals or direction

Qualifications

You'll have

Bachelor's Degree or equivalent experience

5+ years Working experience in digital marketing, content marketing, and/or integrated marketing

Even better, you may have

Strong project management, problem-solving, verbal/written communication, and multitasking skills

Proven ability to build consensus and work effectively within a cross- functional team

Passion for building relationships and proactive communication

Experience with people management and guiding direct reports in daily priorities

Motivated and strong detail-oriented approach

Understanding of quantitative and qualitative measurement frameworks and KPIs for digital marketing

User centricity, balanced with meeting business objectives

Process-oriented mindset with an eye for potential efficiencies

Data analytics-oriented - Ability to drive KPIs/data analytics in all decision making

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builderor all of the above? No matter what you choose, we offer a work life that works for you, including:

Immediate medical, dental, and prescription drug coverage

Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more

Vehicle discount program for employees and family members, and management leases

Tuition assistance

Established and active employee resource groups

Paid time off for individual and team community service

A generous schedule of paid holidays, including the week between Christmas and New Year's Day

Paid time off and the option to purchase additional vacation time.

For a detailed look at our benefits, click here:

2024 New Hire Benefits Summary

This position is for a Salary Grade LL6

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, If you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660

More Information on Ford Motor Company

Ford Motor Company operates in the Automotive industry. The company is located in Dearborn, MI and Palo Alto, CA. Ford Motor Company was founded in 1903. It has 175633 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability insurance, Dental insurance, Vision insurance, Health insurance and Life insurance. To see all 172 open jobs at Ford Motor Company, click here.

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