Strategic Account Lead - IBM Watson Advertising

May 31, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Full time
Working type:N/A
Ref info:N/A

Your Role and Responsibilities

IBM Watson Advertising, formerly The Weather Company's advertising sales division, uses the world's leading artificial intelligence (AI) technology to unlock data and insights and help marketers make better decisions. We offer trusted, insight-driven media, data, and technology solutions that can be deployed across a brand's entire marketing strategy to help drive results.

The IBM Watson Advertising Strategic Partner Lead, Integrated Accounts is responsible for working directly with Watson Advertising's most strategic partners to drive demand and sales for media, data and technology solutions across brands, agencies and clients in the ecosystem. The ideal Strategic Partner Lead will be comfortable selling and managing complex AI-driven media campaigns and will focus on partnerships within our Retail, Restaurant and Automotive verticals. Excitement and curiosity of AI, Cognitive, Data and Ad- Tech solutions is a must-have and the ideal seller should welcome continued learning and discovery. The ideal candidate will possess a consultative sales approach and be ready to educate senior level clients and agencies around new and emerging technologies in the media landscape.

The Strategic Partner Lead is the 'tip of the spear' for all client strategy and engagement; while working as a team player within Watson Advertising to exceed annual goals. You will also be responsible for new business and for maintaining and growing existing clients. The Strategic Partner Lead is also expected to partner, as lead or support, with other teams across IBM to maximize overall value and impact.


  • Develop and maintain relationships with our largest clients and prospects
  • Create and maintain trust with marketing decision makers through consultative selling approac
  • Manage customer/client relationships through full sales cycle revenue
  • Lead account planning, relationship mapping, pipeline development and revenue forecasting for your book of business
  • Work with all available sources to identify potential customers
  • Work collaboratively with internal cross functional teams to develop client solutions and proposals that drive results
  • Manage expenses responsibly
  • Provide excellent customer service and steward internal resources to meet client needs
  • Introduction

    At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

    Required Technical and Professional Expertise

  • Excitement & curiosity of AI and cognitive solutions is a must-have and you should welcome continued learning and discovery.
  • At least 5 years Outside Media / Data / Technology Sales experience.
  • Consultative Sales experience.
  • Possess a lengthy list of appropriate contacts at all agency and client levels.
  • Full sales cycle experience (from prospecting through account maintenance).
  • Proposal writing experience.
  • Preferred Technical and Professional Experience

  • Advertising Agency background and experience.
  • Network or Ad Tech Platform experience.
  • Collaborative abilities to work with internal production teams.
  • Proficiency & experience developing and executing strategic marketing plans.
  • Experience within the Retail and Restaurant categories.
  • Required Education


    Preferred Education


    About Business Unit

    Work with one of the largest and most successful digital properties and advertising technology organizations. Nestled inside IBM, the esteemed Fortune 50 company, The Weather Company and IBM Watson Advertising services over 400 million monthly active consumers, a robust set of broadcast, digital, device, and enterprise partners, and is consistently named as one of the top five most trusted brands in the U.S.

    Wonder if IBM is the one for you?

    In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

    Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

    Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

    Are you ready to be an IBMer?

    About IBM

    IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

    Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

    At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

    Other Relevant Job Details

    Supplemental 1 employees may be eligible for up to 8 paid holidays, minimum of 56 hours paid sick time and the IBM Employee Stock Purchase Plan. IBM offers paid family medical leave and disability benefits to eligible employees where required by applicable law.

    The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job- related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

    This position is eligible for participation in an IBM Sales Incentive plan. Actual incentive opportunity will be based on performance and the eligible Target Incentive, as addressed in the applicable plan, all of which is subject to change. The compensation range listed for this position is the IBM Reference Salary that is used when you are not actively participating in a sales plan. Your actual base pay plus incentive opportunity will be determined by the Incentive Plan assigned to you.

    IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

    We consider qualified applicants with criminal histories, consistent with applicable law.

    Being You @ IBM

    IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

    More Information on IBM

    IBM operates in the Information Technology industry. The company is located in Armonk, NY, Southbury, CT, New York, NY, Philadelphia, PA, Washington, DC, Durham, NC, Tampa, FL, Smyrna, GA, Huntsville, AL, Chicago, IL, Dallas, TX and San Francisco, CA. It has 533854 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 27 open jobs at IBM, click here.

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