Social Media Specialist

IBM
March 07, 2024
Contact:N/A
Offerd Salary:Negotiation
Location:N/A
Working address:N/A
Contract Type:Other
Working Time:Full time
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Your Role and Responsibilities

We are seeking a dynamic and creative Social Media Specialist to join our Apptio team. The ideal candidate will be responsible for developing and implementing social media strategies to enhance our brand awareness, engage audiences, and drive business growth. The Social Media Specialist will play a key role in managing and growing our social media presence across various platforms and driving employee advocacy.

You will be a key member of our collaborative, high-performing Digital Marketing team, with opportunities to support Growth Marketing initiatives across additional channels like webinars, events, and employment branding. You will be a part of a global team and will collaborate with colleagues from across Asia, Australia, Europe, and North America to support regional goals. You will have opportunities to get involved in localized initiatives.

If you are passionate about social media, have a knack for creativity, and can drive meaningful engagement, we invite you to apply for this exciting opportunity. Join us in shaping and amplifying our brand presence in the digital space!

What we want you to do:

  • Create and curate engaging content for our social media platforms, including but not limited to LinkedIn, Twitter, Instagram, and YouTube
  • Develop and execute social media campaigns to increase brand awareness, engagement, and lead generation
  • Copy edit and proofread social media copy to ensure accuracy, clarity, and consistency
  • Drive employee advocacy through strategic initiatives such as expanding platform reach, ensuring seamless site maintenance, curating compelling content, and orchestrating engaging contests
  • Monitor and respond to comments, messages, and mentions on our social media channels promptly and professionally
  • Analyze social media performance metrics and provide regular reports to the marketing team, making recommendations for improvements
  • Stay up to date with the latest trends and best practices in social media marketing and incorporate them into our strategy
  • Collaborate with the content team to ensure consistency in messaging across all platforms
  • Assist in the creation of visual content, such as graphics, images, and videos, to complement social media posts
  • Being You @ IBM

    IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

    Required Technical and Professional Expertise

  • 1-2 years experience in managing social media platforms
  • Understanding of social media analytics and the ability to interpret the results to improve strategies
  • Excellent written and verbal communication skills, with a keen eye for detail
  • Creative thinker with the ability to generate innovative ideas and campaigns
  • Ability to work independently and collaboratively in a fast-paced environment
  • Preferred Technical and Professional Experience

  • Knowledge of social media and employee advocacy management tools (e.g., Sprout, EveryoneSocial)
  • Understanding of reporting best practices and ability to present data in a digestible format
  • Effective communicator with a positive attitude and willingness to collaborate cross-functionally
  • Other Relevant Job Details

    IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to: - Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being - Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs - Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law - Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals - Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year. This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role. We consider qualified applicants with criminal histories, consistent with applicable law. IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

    Introduction

    Apptio, an IBM company, is the leading technology spend and value management software provider. Its AI-powered data insights empower leaders to make smarter financial and operational decisions. A pioneer and category leader in Technology Business Management (TBM) and FinOps, Apptio works with thousands of customers, partners, and community members worldwide. Visit www. apptio.com.

    Wonder if IBM is the one for you?

    In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

    Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

    Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

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    About Business Unit

    IBM Software infuses core business operations with intelligence-from machine learning to generative AI-to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments-a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

    About IBM

    IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

    Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

    At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

    More Information on IBM

    IBM operates in the Big Data Analytics industry. The company is located in Armonk, NY, Southbury, CT, New York, NY, Philadelphia, PA, Washington, DC, Durham, NC, Tampa, FL, Smyrna, GA, Huntsville, AL, Chicago, IL, Dallas, TX and San Francisco, CA. It has 533854 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability insurance, Dental insurance, Vision insurance, Health insurance and Life insurance. To see all 77 open jobs at IBM, click here.

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