Senior Performance Marketing Specialist - Programmatic Trader

October 08, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world's largest digital-asset exchange.

Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.

If you're looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

As a Senior Performance Marketing Specialist - Programmatic Trader , you'll lead our digital advertising team in the planning and execution of paid ad campaigns across programmatics DPS, we are seeking highly skilled and experienced. The candidate should possess a strong expertise in running programmatic ad campaigns on various demand-side platforms (DSPs) such as Moloco, LiftOff, Iron Source, and The Trade Desk. The ideal candidate will have a solid background in data analytics, with proficiency in tools like Google Analytics, AppsFlyer, and CM360.


  • Develop, execute, and optimize programmatic ad campaigns using leading DSPs such as Moloco, LiftOff, Iron Source, and The Trade Desk

  • Analyze campaign performance data to drive optimization, improve targeting, and increase ROI

  • Perform constant tracking, reporting, and analysis of campaign data using tools such as Google Analytics, AppsFlyer, and CM360 to ensure optimal performance

  • Collaborate with cross-functional teams (creative, sales, product, etc.) to align on campaign objectives and strategies

  • Monitor industry trends and developments in programmatic advertising, while consistently implementing best practices

  • Maintain an in-depth understanding of the company's target audience, product offerings, and advertising objectives

  • Ensure campaigns are aligned with data privacy regulations and company policies

  • Requirements:

  • Bachelor's degree in Marketing, Advertising, Communications, or a related field

  • A minimum of 4-5 years of experience in performance marketing, specifically managing programmatic ad campaigns on DSPs like Moloco, LiftOff, Iron Source, and The Trade Desk

  • Strong expertise in data analytics, with extensive knowledge of tools such as Google Analytics, AppsFlyer, and CM360

  • Solid understanding of digital marketing, advertising strategies, and industry trends

  • Excellent communication, organizational, and time management skills

  • Familiarity with data privacy regulations and their impact on digital advertising

  • Ability to work both independently and collaboratively with a diverse team

  • Attention to detail and ability to prioritize tasks effectively

  • Proficiency in Microsoft Office, Google Workspace, and project management tools

  • JIRA & Figma previous experience are a plus

  • Must be a fluent English speaker. Additional languages considered a strong asset

  • Working at Binance

    • Be a part of the world's leading blockchain ecosystem that continues to grow and offers excellent career development opportunities

    • Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless

    • Tackle fast-paced, challenging and unique projects

    • Work in a truly global organization, with international teams and a flat organizational structure

    • Competitive salary and benefits

    • Balance life and work with flexible working hours and casual work attire

    Learn more about how Binancians embody the organization's core values , creating a unified culture that enables collaboration, excellence, and growth.

    Apply today to be a part of the Web3 revolution!

    Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

    By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice .

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