Senior Marketing Manager, Americas (Latam)

June 15, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A

Binance is the global blockchain company behind the world's largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?


  • Together with Director, Marketing Americas manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met

  • Work with global marketing to localize relevant campaigns in service of user growth

  • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability

  • Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns

  • Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels

  • Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences

  • Grow our user base and increase awareness of the Binance brand in fun, creative and informative ways

  • Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience

  • Manage new media partnerships end-to-end to drive measurable growth

  • Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth

  • Help shape the Binance brand in Latam Region

  • Management of team.

  • Requirements:

  • Fluency in Portuguese, Spanish and English is a must

  • Minimum 5 years of relevant marketing experience, preferably in a fast paced industry

  • Execution-oriented mindset - with the humility, drive, and scrappiness to get it done

  • Must have a strong interest and knowledge in crypto/blockchain/technology

  • Must be able to work independently

  • A university degree relating to Marketing is a plus

  • Strong coordination skills and strategic mindset for marketing

  • Familiarity with online and offline marketing avenues such as social media, community management, and event management

  • Proven experience in growing and managing user base.

  • Working at Binance

    • Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

    • Fast moving, challenging and unique business problems

    • International work environment and flat organisation

    • Great career development opportunities in a growing company

    • Possibility for relocation and international transfers mid-career

    • Competitive salary

    • Flexible working hours, Casual work attire

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