Senior Manager, Marketing

Ford Motor Company
March 01, 2024
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Offerd Salary:Negotiation
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Contract Type:Other
Working Time:Negotigation
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Job Description

The Team/Organization:

At Model e we are passionate about solving hard problems and delivering extraordinary solutions to change the world. We challenge competitors, bureaucracy, obstacles and even our own assumptions. We have zero tolerance for bias or personal agendas. We are swift and decisive, trusting the experts, believing the data, seeking out and listening to bold intuition - regardless of the source. We are insurgents, averse to complexity, suspicious of habits and open to risk. We constantly learn. We focus on the mission and deliver with urgency and speed.

The position will report to the Sr. Director of Marketing, Model e, who reports to the Vice President, Head of Marketing and Product Planning.

This role can be remote within the US, or hybrid out of Dearborn, MI.

In this position

Ford has heavily invested in future Model e vehicles and this position would define the product positioning, advertising and communication strategies that will allow future vehicles to win against the competition in market now and in the future.

The Head of New Vehicle Marketing Communications will be responsible and accountable for creating and implementing the new vehicle launch strategy for future Ford EV products. This work is done by leading a cross-functional group of internal team members and agency partners to achieve the new vehicle business objectives. In this role, you will provide the strategic force expertise, data driven insights, and plan to execute and continuously optimize our marketing communications strategy and guide our business decisions to drive sustainable growth.

Responsibilities

What you'll do

  • Develop new vehicle tease, reveal and launch strategy including, messaging and positioning by audience that drives customer/consumer engagement and dealer support.
  • Develop and execute a strategic integrated communications and marketing GTM calendar.
  • Oversee integrated, multi-channel communications and marketing and manage through channel-based experts that include employee, internal, external, social, earned, and paid media, thought leadership, digital, web, email, events.
  • Ensure integrated messaging alignment across all communications working closely w/Ford MediaComms and Media
  • Understand competitive landscape to develop clear value proposition for new Ford vehicles to win.
  • Develop and implement the Model e marketing and advertising strategy based on rigorous analytics and measurement tools to support growth and profitability objectives.
  • Collaborate with internal stakeholders on strategic and financial planning processes (e.g., Business Reviews, Forecasts, Annual Planning).
  • Qualifications

    You'll have

  • Bachelor's degree
  • 15+ years of experience in senior-level marketing and communications roles
  • Even better, you may have

  • Experience developing, leading and implementing integrated marketing and communications strategies and plans.
  • Marketing and measurement-oriented mindset.
  • Brand strategy expertise.
  • Ability to navigate complex environments and create clarity in communications.
  • Strong business acumen and strategic thinking.
  • Ability to develop and navigate relationships at all levels and collaborate with corporate and business unit teams.
  • Ability to coach and counsel C-suite executives and be a trusted advisor.
  • Excellent communicator, content developer and storyteller.
  • Experience managing agencies and other marketing and communications partners.
  • Knowledge of automotive industry.
  • You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

    As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builderor all of the above? No matter what you choose, we offer a work life that works for you, including:

    • Immediate medical, dental, and prescription drug coverage

    • Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more

    • Vehicle discount program for employees and family members, and management leases

    • Tuition assistance

    • Established and active employee resource groups

    • Paid time off for individual and team community service

    • A generous schedule of paid holidays, including the week between Christmas and New Year's Day

    • Paid time off and the option to purchase additional vacation time.

    For a detailed look at our benefits, click here.

    Visa sponsorship is not available for this position.

    Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

    We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

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    More Information on Ford Motor Company

    Ford Motor Company operates in the Automotive industry. The company is located in Dearborn, MI and Palo Alto, CA. Ford Motor Company was founded in 1903. It has 175633 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability insurance, Dental insurance, Vision insurance, Health insurance and Life insurance. To see all 140 open jobs at Ford Motor Company, click here.

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