Circle is a financial technology company at the epicenter of the emerging
internet of money, where value can finally travel like other digital data —
globally, nearly instantly and less expensively than legacy settlement
systems. This ground-breaking new internet layer opens up previously
unimaginable possibilities for payments, commerce and markets that can help
raise global economic prosperity and enhance inclusion. Our infrastructure –
including USDC, a blockchain-based dollar – helps businesses, institutions and
developers harness these breakthroughs and capitalize on this major turning
point in the evolution of money and technology.
What you'll be part of:
Circle is committed to visibility and stability in everything we do. As we
grow as an organization, we're expanding into some of the world's strongest
jurisdictions. Speed and efficiency are motivators for our success and our
employees live by our company values: Multistakeholder, Mindfulness, Driven by
Excellence and High Integrity. Circlers are consistently evolving in a remote
world where strength in numbers fuels team success. We have built a flexible
and diverse work environment where new ideas are encouraged and everyone is a
stakeholder.
What you'll be responsible for:
Reporting to the VP, Creative Lab, you are a senior leader capable of
contributing to a high-profile website as well as content projects that
meaningfully drive the Marketing team - and Circle's Corporate - OKRs. You
will be directly responsible for:
What you'll work on:
Shaping our website storytelling approach that guides the user journey as
well as page-level narrative structure. This includes new projects,
website optimization, page content and design.
Leading content discovery and planning for ongoing comprehensive site
redesign, ensuring the right activities are prioritized to uncover users'
content needs
Writing UX copy for functional web elements, such as navigation menus and
customer engagement flows
Collaborating with design and engineering to define page content
hierarchy, narrative user journeys, etc.
You will be responsible for managing one IC Content Strategist to start,
supporting and growing their capabilities through feedback and guidance as
well as leading and scaling the Content Strategy discipline's impact
within the Marketing organization and beyond
Partnering with our internationalization team to ensure product
experiences as expressed on Circle's website and in our marketing
campaigns and collateral are of the highest quality in every language and
appropriate for every region's audience.
Developing content guidelines that enable writers, product marketers, and
other internal partners to create clear, compelling, on-brand web content
across a variety of page types
Owning and evolving global taxonomy documentation as well as informing
content tagging systems to support content, search, and SEO efforts
Delivering writing solutions for all website content, UX Copy including
Navigation, support for short-form copy, organic social media, events,
demandgen campaign, support for long form copy, product launches and email
newsletters.
Contributing to the content strategy for the company's intranet in
consultation with stakeholders including Marketing and IT partners.
Ability to manage a diverse set of internal partners and stakeholders,
including marketing, product, engineering, policy, comms and legal.
Leveraging your writing skills, user experience principles and knowledge
of front-end development technical requirements to develop product copy
that helps Circle customers discover, understand and use our solutions
effectively
Participating with Director level peers on the Creative Lab team and
across Marketing in the biannual planning process, allocating resources to
prioritized projects based on OKRs that are most important for the company
Auditing the content ecosystem (website, video, webinars presentations,
whiteboards, docs, websites etc) in partnership with your Digital
Marketing, Website Design and Brand Strategy peers to identify
opportunities for impact and scalable consistency.
You will aspire to our four core values:
Multistakeholder - you have dedication and commitment to our
customers, shareholders, employees and families and local communities.
Mindful - you seek to be respectful, an active listener and to pay
attention to detail.
Driven by Excellence - you are driven by our mission and our passion
for customer success which means you relentlessly pursue excellence, that
you do not tolerate mediocrity and you work intensely to achieve your
goals.
High Integrity - you seek open and honest communication, and you hold
yourself to very high moral and ethical standards. You reject
manipulation, dishonesty and intolerance.
What you'll bring to Circle:
12+ years content strategy experience (including brand marketing and
creative/media agency management) both in external agencies and internal
COEs
5+ years of experience in positions of marketing leadership with proven
track record
Bachelor's degree or equivalent practical experience, Master's Degree
bonus
Executive presence with an ability to influence and drive requirements
across a diverse set of stakeholders.
Critical thinker with excellent written and verbal communication skills.
Must be capable of writing and creating content that tells a compelling
Circle story to customers and prospects.
You thrive in unstructured environments and bring order to chaos.
You are a believer in, and have a voracious appetite to keep learning
about, the potential for technologies like cryptography and blockchain to
revolutionize how money moves
Experience/familiarity with Slack, Coda, Asana, Apple MacOS and GSuite.
Comfortable designing content across surfaces and channels, including web,
email, and product interfaces
Prior experience with systems thinking in the context of authoring and
scaling content and demonstrated comfort with and excitement for driving
large-scale information architecture projects
Experience structuring content while using best practices for inclusivity
and accessibility to reach users worldwide
Familiarity with web design and SEO best practices for ecommerce and SaaS
Additional Information:
This position is eligible for day-one PERM sponsorship for qualified
candidates.
Circle is on a mission to create an inclusive financial future, with
transparency at our core. We consider a wide variety of elements when crafting
our compensation ranges and total compensation packages.
Starting pay is determined by various factors, including but not limited to:
relevant experience, skill set, qualifications, and other business and
organizational needs. Please note that compensation ranges may differ for
candidates in other locations.
Base Pay Range: $220,000 - $275,000
Annual Bonus Target: 25%
Also Included: Equity & Benefits (including medical, dental, vision and
401(k)). Circle has a discretionary vacation policy. We also provide 10
days of paid sick leave per year and 11 paid holidays per year in the U.S.
We are an equal opportunity employer and value diversity at Circle. We do
not discriminate on the basis of race, religion, color, national origin,
gender, sexual orientation, age, marital status, veteran status, or disability
status. Additionally, Circle participates in the E-Verify Program in
certain locations, as required by law.
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