This is a remote position.Job Summary
We are seeking a dynamic and experienced Product Marketing Manager to lead and execute comprehensive marketing strategies for our innovative IT products in a B2C context. The ideal candidate will be a strategic thinker with a proven track record in product positioning, branding, and successful promotional campaigns.Job Responsibilities
Develop and execute go-to-market plans for new product features in the B2C market, ensuring seamless launches.
Collaborate with product development to prioritize features based on market trends, customer feedback, and competitive analysis.
Actively contribute to the development process, ensuring new features align with the overall product strategy and market needs.
Own the product lifecycle from ideation to launch and beyond, ensuring successful delivery and continuous improvement.
Align product features with marketing efforts through collaboration with cross-functional teams.
Craft compelling product positioning, messaging, and branding strategies.
Plan and execute multi-channel marketing campaigns for product awareness, acquisition, and retention.
Analyze market trends and competitors to refine marketing strategies.
Measure and report on marketing campaign performance, optimizing based on key metrics.
Collaborate with the sales team to develop effective sales enablement tools and collateral.
Minimum 5 years of proven experience as a Product Marketing Manager, preferably in the IT or technology industry.
Master's / Bachelor's degree in Marketing, Business, or a related field.
Strong understanding of B2C marketing strategies, segmentation, and consumer behavior.
Excellent communication and presentation skills.
Analytical mindset with proficiency in using data to drive decisions.
Familiarity with digital marketing channels and tools.
Experience with product launches and go-to-market strategies.
Knowledge of SEO, SEM, and social media marketing.
Familiarity with marketing automation tools and ability to thrive in a fast-paced, dynamic environment.
basis of race, color, religion, sex, age, disability, national origin, sexual orientation, gender identity, or any other protected status. We encourage a diverse range of applicants.