Marketing Lead, SEA

May 26, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A

Binance is the global blockchain company behind the world's largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

The Marketing Lead, SEA will be charged with owning marketing metrics for the region, driving growth through a combination of managing a local team as well as leveraging regional and global resources. You'll be expected to raise the bar for marketing in the region, helping Binance tell our story in a culturally relevant, accurate & consistent way, building trust and reputation in our community as well as those new to blockchain and crypto. This is a South East Asian role and key markets include Vietnam, Indonesia, Myanmar, etc.


  • Own marketing metrics to drive growth in SEA. Be the go-to person for high- level as well as operational insights into markets

  • Management of a team of marketing professionals, guiding the team's priorities and output

  • Collaborate with regional, global and functional teams on planning and executing campaigns for the SEA market

  • Lead affiliate program design, optimization and management in sub-region

  • Lead social strategy and optimization in SEA, ensuring visibility on creative and content

  • Continuously raise the bar on marketing execution in the region

  • Flag key market & competitor movements to stakeholders and leadership

  • Escalate blockers and challenges to APAC Marketing Director

  • Streamline local workflows to maximize efficiencies

  • Drive quarterly marketing strategy for sub-region, OKRs and accountability tracking

  • Ensure local events are executed to Binance standards and meeting CSAT goals

  • Design and execute integrated campaigns, starting with strategy, brief and working on executing, measuring performance and reporting on effectiveness

  • Lead insight-driven tests/experiments in market, whether on lifecycle, social or paid channels in order to drive growth or engagement

  • Requirememts

  • A minimum of 10 years of proven success in a similar role

  • Comfortable operating in a dynamic, fast-moving environment often with uncertainty

  • Background in marketing, including large scale integrated campaigns, brand building and team management (remote team management experience a plus)

  • Experience working in SEA/APAC regional roles and familiarity with SEA markets

  • Previous experience in social media management, affiliate programs, events and influencer management a plus

  • Native fluency in both written and verbal English and one Southeast Asian language

  • Effective communicator, able to represent Binance to external stakeholders

  • User-focused, data-driven approach to decision makingAble to conceptualize and manage integrated campaigns, using both in-house resources and agency partnersUnderstanding of social media and paid channels data analytics

  • Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision

  • Additional experience in business development, partnership, government relations, strategy, startup, venture building, management consulting, or actual entrepreneurial experience is a plusBackground or interest in the fintech and crypto space preferred

  • Conditions:

    ・ Competitive salary

    ・ Flexible working conditions

    ・ Flat organisation

    ・ Great Locations with a highly talented and international colleagues

    ・ Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!

    About Binance

    Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world. The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.

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