Marketing Director (Americas)

April 09, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A

Binance is the global blockchain company behind the world's largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?


  • Execute the Binance marketing and growth strategy for the LATAM region

  • Contribute to the marketing strategy with ideas to grow the Binance business in LATAM

  • Spot opportunities and the main point of strategic decision on LATAM's marketing activities

  • Execute on the activities associated with the marketing strategy

  • Delivering digital content in the form of video interviews, podcasts, and webinars

  • Create a professional and smooth experience for guests and deliver high quality production for dissemination to Binance LATAM stakeholders

  • Maintaining and updating Binance's social media channels in the LATAM region, including responding to queries

  • Create and post relevant content to Binance social media channels to drive engagement with our stakeholders

  • Effectively lead and communicate with the marketing team and cross- departments to ensure product quality and Binance reputation in LATAM

  • Ensure the onboarding process is suitable for corporate clients

  • Manage the ongoing demands of corporate clients such as the build out of API changes, reporting documents and integration requests

  • Perform market analysis to determine competitors' product strengths and weaknesses to ensure Binance is continually leading the market

  • Review the marketplace weekly and complete the competitor marketing analysis in the ROCK weekly document, or similar

  • Provide recommendations utilizing the AARRR testing methodology, or similar, for changes to Binance digital marketing strategy in LATAM

  • Represent Binance LATAM at industry events and in business development activities

  • Prepare for and present at industry events such as conferences, panels and webinars

  • Contribute to Binance's position as a thought leader in the LATAM region & Global digital exchange industry

  • Represent Binance at regional industry events and in business development activities

  • Ensure compliance with all relevant legislation and regulations to minimize risk and enhance Binance's reputation

  • Strict adherence to all Binance's internal security and confidentiality requirements

  • Contribute to Binance's position as an ESG reporting entity in LATAM

  • Requirements:

  • Bachelor's Degree in Marketing or Communications, or any other related field

  • Minimum 7 years of relevant acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation

  • Proven marketing management experience with strong ownership and emotional intelligence

  • Experience launching marketing initiatives

  • Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures

  • Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible

  • Business level fluency in English and native level fluency in the designated local language

  • Execution oriented mindset - with the humility, drive, and scrappiness to get it done

  • Working at Binance

    • Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

    • Fast moving, challenging and unique business problems

    • International work environment and flat organisation

    • Great career development opportunities in a growing company

    • Possibility for relocation and international transfers mid-career

    • Competitive salary

    • Flexible working hours, Casual work attire

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