Join a leading fintech company that's democratizing finance for all.
Robinhood was founded on a simple idea: that our financial markets should be
accessible to all. With customers at the heart of our decisions, Robinhood is
lowering barriers and providing greater access to financial information.
Together, we are building products and services that help create a financial
system everyone can participate in.
As we continue to build...
We're seeking curious, growth minded thinkers to help shape our vision,
structures and systems; playing a key-role as we launch into our ambitious
future. If you're invigorated by our mission, values, and drive to change the
world — we'd love to have you apply.
About the team + role
As the Lifecycle Marketing Manager you'll drive the way we connect with
customers to drive engagement across our products. You will be focused on
informing and executing a tactical roadmap to drive engagement across phases
of the user journey; inclusive of onboarding, product adoption, engagement and
retention.
You'll work closely with teams across marketing, marketing research, creative
and data science to build campaigns, experiments and messaging that increases
engagement with our products and services. You have a passion for applying a
quantitative approach to prioritization and problem solving. You look to
martech as your competitive advantage.
At your core, you'll thrive in a fast-paced environment. You'll be supported
by an incredible group of engineers, analysts, content strategists, brand
marketers, and product innovators to reach our common goal - to help
democratize our financial system.
The role is located in the office location(s) listed on this job
description which will align with our in-office working environment. Please
connect with your recruiter for more information regarding our in-office
philosophy and expectations.
What you'll do
Own the strategy of lifecycle journeys and campaigns: identifying, sizing
and prioritizing the opportunities that can result in higher customer
engagement.
Send highly targeted communications based on customer preferences,
behavior, and past interactions.
Collaborate with product marketing product, design, data science and
content teams to develop personalized and compelling customer journeys
Utilize customer segmentation and data analysis to identify opportunities
for targeted messaging and personalized experiences
Generate hypotheses driven by data to improving marketing performance,
design and execute A/B tests, and apply knowledge of basic statistics
(e.g. sample size, significance) to separate signal from noise
Own engagement initiatives from inception to launch to measurement
Drive the creative development & iteration pipeline utilizing learnings
from your A/B tests
Use data to identify opportunities to engage with customers as well as to
define segmentation and targeting strategies
Leverage and inform our martech capabilities to better engage with our
customers
Hone your strategic thinking - transform large data sets into a story that
helps senior leadership make decisions
You will own projects end to end, effectively acting as General Manager of
a handful of engagement initiatives
Each initiative you work on will have a measurable impact on the business
and company-wide KPIs
Translate learnings into actionable strategy for experimentation
The role is highly cross-functional. You will be a point of contact for
Product Marketing, Product, Marketing Deployment, Data Science, and
Creative in a matrixed and highly collaborative team environment
You will enjoy high visibility to senior marketing leadership
What you bring
Bachelor's degree from an accredited college or university
5+ years of growth marketing experience in consumer financial services or
equivalent experience in a data-driven field
Knowledge of marketing automation/CRM systems
Experienced in customer segmentation strategies
Analytical mindset and experience with related tools/concepts: Excel, A/B
testing, relational databases
Execution oriented mindset - with the humility, drive, and scrappiness to
get it done
Love and passion for your craft
Additional Preferred Qualifications:
Technical degree (Economics, Statistics, Math, etc.) preferred
MBA a plus but not a requirement
Brokerage and/or Crypto experience is a plus but not a requirement
Experience with marketing strategy, including opportunity assessment,
customer segmentation and message testing
Familiarity with SQL and / or HTML a plus but not a requirement
Advanced Excel skills and comfort with analyzing large sets of data
Track record in managing complex projects with multiple stakeholders
Hands-on, high capacity doer, multi-tasker with strong ownership mentality
What we offer
Market competitive and pay equity-focused compensation structure
100% paid health insurance for employees with 90% coverage for dependents
Annual lifestyle wallet for personal wellness, learning and development,
and more!
Lifetime maximum benefit for family forming and fertility benefits
Dedicated mental health support for employees and eligible dependents
Generous time away including company holidays, paid time off, sick time,
parental leave, and more!
Lively office environment with catered meals, fully stocked kitchens, and
geo-specific commuter benefits
The expected salary range for this role is based on the location where the
work will be performed and is aligned to one of 3 compensation zones. This
role is also eligible to participate in a Robinhood bonus plan and Robinhood's
equity plan.
US Zone 1: $136000 - $160000
US Zone 2: $120000 - $141000
US Zone 3: $106000 - $125000
Base pay for the successful applicant will depend on a variety of job-related
factors, which may include education, training, experience, location, business
needs, or market demands. You can view comp zones for our US office locations
in the table below. For other locations not listed, compensation can be
discussed with your recruiter during the interview process.
Office locations (by comp zone)
US Zone 1: Menlo Park, CA; New York, NY; Seattle, WA; Washington, D.C.
US Zone 2: Denver, CO; Westlake (Dallas), TX; Chicago, IL
US Zone 3: Lake Mary, FL
Click here to learn more about Robinhood's Benefits.
Robinhood promotes diversity and provides equal opportunity for all applicants
and employees. We are dedicated to building a company that represents a
variety of backgrounds, perspectives, and skills. We believe that the more
inclusive we are, the better our work (and work environment) will be for
everyone. Additionally, Robinhood provides reasonable accommodations for
candidates on request and respects applicants' privacy rights. To review
Robinhood's Privacy Policy please visit Robinhood - US Applicant Privacy
Policy. If you are an applicant located in the UK or EEA, please visit the
Robinhood - UK/EEA Applicant Privacy Policy.
