Binance is the global blockchain company behind the world's largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
Drive and lead marketing efforts across the Latam, South Cone region, preparing campaigns for all business assets and implement the strategies with highest ROI
Responsible for the comprehensive management of user lifecycle metrics, including acquisition, activation, and retention
Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels
Create and manage lifecycle marketing KPIs, with an emphasis on driving conversions via Electronic Direct Mail (EDM) channels such as email and SMS
Measure, understand, and report critical metrics within the organization
Collaborate with various stakeholders to design, monitor, analyze, and optimize marketing campaigns
Establish marketing best practices (including segmentation, A/B testing strategies, and email journeys) using data-driven insights
Coordinate with regional teams to ensure that technical requirements are met for the successful implementation of lifecycle marketing strategies.
A minimum of 5 years of experience in fields such as marketing, digital marketing, campaign management, and e-commerce marketing
Experience in launching both large-scale and targeted campaigns throughout the user lifecycle
Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation
Familiarity with marketing automation tools like Braze, Salesforce Marketing Cloud, and Hubspot is preferred
Experience in user segmentation, customer lifecycle management, and A/B testing
Background in product development, product life-cycles, business process re- engineering, and continuous innovation
Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels, with a solid understanding of Google Analytics, event tracking, and data structures. Expertise in data mining, measurement, and analysis
Proficiency in Microsoft Excel or Google Sheets
An innate propensity for urgency and outstanding work ethics
Fluency in English
Knowledge of cryptocurrencies is an additional advantage.
Working at Binance
• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
• Fast moving, challenging and unique business problems
• International work environment and flat organisation
• Great career development opportunities in a growing company
• Possibility for relocation and international transfers mid-career
• Competitive salary
• Flexible working hours, Casual work attire
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