Lifecycle Manager

June 11, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A

Binance is the global blockchain company behind the world's largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?


  • Drive and lead marketing efforts across the Latam, South Cone region, preparing campaigns for all business assets and implement the strategies with highest ROI

  • Responsible for the comprehensive management of user lifecycle metrics, including acquisition, activation, and retention

  • Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels

  • Create and manage lifecycle marketing KPIs, with an emphasis on driving conversions via Electronic Direct Mail (EDM) channels such as email and SMS

  • Measure, understand, and report critical metrics within the organization

  • Collaborate with various stakeholders to design, monitor, analyze, and optimize marketing campaigns

  • Establish marketing best practices (including segmentation, A/B testing strategies, and email journeys) using data-driven insights

  • Coordinate with regional teams to ensure that technical requirements are met for the successful implementation of lifecycle marketing strategies.

  • Requirements:

  • A minimum of 5 years of experience in fields such as marketing, digital marketing, campaign management, and e-commerce marketing

  • Experience in launching both large-scale and targeted campaigns throughout the user lifecycle

  • Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation

  • Familiarity with marketing automation tools like Braze, Salesforce Marketing Cloud, and Hubspot is preferred

  • Experience in user segmentation, customer lifecycle management, and A/B testing

  • Background in product development, product life-cycles, business process re- engineering, and continuous innovation

  • Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels, with a solid understanding of Google Analytics, event tracking, and data structures. Expertise in data mining, measurement, and analysis

  • Proficiency in Microsoft Excel or Google Sheets

  • An innate propensity for urgency and outstanding work ethics

  • Fluency in English

  • Knowledge of cryptocurrencies is an additional advantage.

  • Working at Binance

    • Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

    • Fast moving, challenging and unique business problems

    • International work environment and flat organisation

    • Great career development opportunities in a growing company

    • Possibility for relocation and international transfers mid-career

    • Competitive salary

    • Flexible working hours, Casual work attire

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