Lead OR Director, Growth Marketing - Policy

Avalanche
United States
March 23, 2023
Contact:N/A
Offerd Salary:$153,200 - $216,000
Location:N/A
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A
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Want to be a part of the fastest-growing blockchain company? Ava Labs makes it simple to launch applications using Avalanche, the fastest and most scalable smart contract platform.Founded by the creators of Avalanche, Ava Labs strives to digitize every asset in the world. In addition to building Avalanche and other tools to support the ecosystem, we offer expertise to ensure that all individuals and organizations can seamlessly use Avalanche and its vibrant app ecosystem. Join us as we empower people to easily and freely digitize all the world's assets on one open, programmable blockchain platform

Ava Labs is looking for a Policy Growth Marketing Director that will help

drive growth, awareness, and engagement with the legal team's efforts in all aspects of policy advocacy. The position also entails leading marketing Owl Explains, a practical resource for policymakers and influencers to understand the fundamentals of blockchain and web3.

WHAT YOU WILL DO
  • Develop an integrated marketing plan for the Policy and Legal team's initiatives, including Owl Explains.
  • Creation and distribution of content from the Policy and Legal teams, measured by site traffic, social growth, and content engagement.
  • Set and execute against growth targets for the Policy and Legal growth vertical, including social growth, content creation, awareness, and engagement metrics.
  • Grow the policy team's platforms (Owl Explains website, social, and other channels) and be a conduit for the policy and legal teams' perspectives on the broader public stage.
  • Oversee Policy marketing P/L and report on financial impact/outcomes of spend allocation.
  • Define growth goals and KPIs.
  • Establish team processes as a hands on leader, strategist and individual contributor.
  • Collaborate with departmental leadership and cross functional stakeholders.
  • Set direction for what type of messaging will/should be used in various channels.
    • WHAT YOU WILL BRING
  • 8+ years of technical marketing or product marketing with a focus on policy and legal team initiatives.
  • Prior experience working in high growth startups or rapidly developing industries.
  • Track record of success in a marketing leadership role focused on a highly technical audience.
  • Ability to create an integrated marketing plan for your vertical and execute with cross functional leadership teams.
  • Proven ability to drive growth via technical influencers, technical content marketing, and community building.
  • Project management and the ability to lead through influence, not authority.

    • Base Salary Range: $153,200 - $216,000

    ( This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)

    #LI-Remote #LI-GZ1

    WHY AVA LABS?

    Looking to join a world-class blockchain development team? If you've ever thought about joining an early stage Web3 company - this is it! We're a global, world-class team of experts in computer science, economics, finance, marketing, and law with offices in New York City and Miami. We're highly passionate about Web3 and redefining the way people build and use finance and decentralized applications of all kinds. The company received early-stage funding from Andreessen Horowitz, Initialized Capital, and Polychain Capital, with angel investments from Balaji Srinivasan and Naval Ravikant. Join us and be a pioneer in a new technology that will have implications across a range of verticals such as finance, gaming, investing, collectibles, among many others.

    Ava Labs is committed to diversity in the workplace and we're proud to be an Equal Opportunity Employer. We do not hire on basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided on the basis of qualifications, merit, and business need.

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