Head of Content Strategy

Your Role and Responsibilities

As the Head of Content Strategy, you will report to the Head of Desktop Web and Content/Editorial Consumer Businesses. You will be responsible for overseeing and directing our daily news, features, and studio operations - including establishing the stories of the day, creating a compelling futures strategy, and driving content performance metrics through a strong understanding of analytics.

You will lead the way in establishing a strong, distinctive voice, stunning visual approaches, and new franchises across articles and video. In addition to content creation, you will oversee the audience engagement team, reaching audiences through push alerts, newsletters, and smart impactful programming across platforms. You will have a strong understanding of, and implement, best editorial SEO practices that drive content discovery. You'll work closely with the Content Product Lead and Social Team to ensure that our content is on point, relevant, and dynamic across platforms.

To succeed in this role, you will have a strong track record of managing video production and digital content businesses for major news and lifestyle brands. You'll have worked to develop on-air talent, as well as editorial talent behind the scenes. You'll bring impeccable news judgment, experience managing weather coverage in breaking news situations, and the vision to be a change agent. You'll have managed budgets and understand how to make compelling content that resonates with audiences and advertisers.

Working with cross-functional partners, you will lead content initiatives that tie into product, marketing, and revenue goals. The Head of Content Strategy will be expected to remain on top of market shifts, analytics, competitive approaches, and emerging technology to maintain our leadership position.

What you'll do:

Oversee daily news and features coverage - video, articles, audio, and other formats.

Manage the editorial team - including newsgathering, writers, producers, meteorologists, editors.

Oversee the audience engagement team, responsible for sending push alerts and site programming.

Oversee Spanish language team.

Identify and develop on-camera talent.

Establish overall voice and visual look and feel.

Create and execute on futures planning.

Identify and collaborate with third-party partners.

Develop new sponsorable franchises and specials to engage audiences.

Lead branded content studio initiatives.

Develop innovative storytelling approaches for emerging platforms.

Advance The Weather Channel's strategic and competitive position and deliver content recognized as best in the industry.

Manage and cultivate relationships with internal and external stakeholders.

Establish shared vision, creating buy-in on priorities across the company.

Manage content metrics and reporting which includes reports and readouts to Senior Leadership.

Introduction

We're looking for a Head of Content Strategy to join our talented team of people who are passionate about the weather, compelling storytelling, innovative product development, and audience engagement. Does the thought of working for a brand with a reach of more than 400 Million users worldwide excite you? Do you aspire to be part of a team that impacts the weather experiences of the future? Are you an insatiable user of news and weather products? Do you love inspiring and connecting with audiences? If this sounds like you, read on!

Required Technical and Professional Expertise

Minimum 15 years' experience in video and digital leadership roles for major news brand.

Experience in the Weather category.

Proven success managing large cross-functional digital editorial teams.

Hands-on video production, directing, and OC talent management experience.

Storytelling experience at the highest industry levels.

Budget and rights management.

Deep understanding of metrics to inform content planning and audience engagement.

Track record of branded/sponsored content development.

A self-starter mentality, solving problems and following up on commitments in a timely manner while also being a strong team player.

A strong willingness to experiment and take calculated risks.

Proven track record of successfully influencing a large organization to produce high quality results.

Excellent communication skills- be clear and accurate and be comfortable speaking in front of large groups.

Ability to deploy relentless initiative and demonstrate ownership in challenging situations.

Preferred Technical and Professional Experience

Ability to learn new, complex concepts quickly.

Infectious curiosity: always looking for opportunities to understand diverse points of view.

Self-motivated, open minded with a sense of humor.

Candid, honest and above all thoughtful and kind.

Required Education

Bachelor's Degree

Preferred Education

Master's Degree

About Business Unit

IBM's Cloud and Cognitive software business is committed to bringing the power of IBM's Cloud and Watson/AI technologies to life for our clients and ecosystem partners around the world. IBM provides you with the most comprehensive and consistent approach to development, security and operations across hybrid environments-with complete software solutions for business and IT operations, development, data science, security, and management. Our experts and software capabilities help organizations develop applications once and deploy them anywhere, integrate security across the breadth of their IT estate, and automate operations with management visibility. With IBM, you also have access to new skills and methods, governance and management approaches, and a deep ecosystem of industry experts and partners.

Wonder if IBM is the one for you?

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Other Relevant Job Details

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job- related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

We consider qualified applicants with criminal histories, consistent with applicable law.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

More Information on IBM

IBM operates in the Information Technology industry. The company is located in Armonk, NY, Southbury, CT, New York, NY, Philadelphia, PA, Washington, DC, Durham, NC, Tampa, FL, Smyrna, GA, Huntsville, AL, Chicago, IL, Dallas, TX and San Francisco, CA. It has 533854 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 33 open jobs at IBM, click here.

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