Global Brand Strategist

Job Description

#LI-Hybrid

In this position

The Global Brand Strategist will serve an important role in the rollout and execution of Ford's global brand strategy. This position will report to an LL5 Global Brand Strategy Manager and will have a heavy emphasis on project management, agency interactions, reporting and governance. This position supports the brand and all of its many expressions including naming, tone of voice, messaging and design. In doing so, this role will require interaction with many functions across Ford, such as regional marketing teams and global business units.

Responsibilities

What you'll do

Brand Strategy Framework - Supports Leadership and GBS team in the completion of the Ford Brand Strategy framework. Serves as an evangelist of the brand strategy and its application across various workstreams.

Brand Strategy Rollout & Implementation - Supports planning of a global brand strategy rollout; leads in the management and implementation of the rollout including event calendar, presentation/deck ownership and feedback management.

Corporate Website - Manages the day-to-day activities required to create a new corporate website; maintenance and metrics; leads agency relationship and interfaces with Ford IT and other digital product owners in the management of the site.

Brand Health Reporting - Distill monthly and quarterly reporting for both Ford and Lincoln brands; share learnings with all interested parties in a consistent forum.

Brand Intelligence - Support Leadership and work with agencies to consistently bring fresh thinking about brand relevancy. Includes acquiring case studies of mentor brands, competitive analysis, global and regional brand news.

Brand portfolio coordination - Host regular sharing sessions with Lincoln brand owners to drive consistency with process and output.

Qualifications

You'll have

5+ years experience in a marketing service organization with 5+ years in a brand management / marketing role

2+ years leading a team of through brand or marketing projects

Effective communicator (both written and verbal) with the ability to seek out and build relationships with key stakeholders and critical resources

Experience working with agencies required

Experience managing web projects and properties desired

Experience working with global and multidisciplinary teams at Ford desired

Project Management Skills - The ability to manage multiple projects simultaneously

Presentation Skills - Adept at building presentations for leadership review

Collaboration Skills - The ability to manage projects across multiple departments and partners

Data Management Skills - Know where to locate information within Ford, distill and present information to support project narrative

Agency Management - The ability to manage agency partners, track workstreams and budget

Resiliency - The ability to complete workstreams and handle critique

Learning Mindset - Shown interest in learning from other organizations, taking in new information from the automotive and other industries, and trends

This description outlines the general nature and scope of work typically performed in this job. It is not intended to be an exhaustive list of all duties, responsibilities, knowledge, skills, work requirements, etc. It may vary slightly based on business or geographic needs and is subject to being reviewed and updated periodically.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builderor all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, and prescription drug coverage

• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up childcare and more

• Vehicle discount program for employees and family members, and management leases

• Tuition assistance

• Established and active employee resource groups

• Paid time off for individual and team community service

• A generous schedule of paid holidays, including the week between Christmas and New Year's Day

• Paid time off and the option to purchase additional vacation time.

For a detailed look at our benefits, click here:

2024 Ford New Hire Benefits Summary

Visa sponsorship is available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

More Information on Ford Motor Company

Ford Motor Company operates in the Automotive industry. The company is located in Dearborn, MI and Palo Alto, CA. Ford Motor Company was founded in 1903. It has 175633 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability insurance, Dental insurance, Vision insurance, Health insurance and Life insurance. To see all 174 open jobs at Ford Motor Company, click here.

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