Distributor Ecosystem Marketing Manager

June 23, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Full time
Working type:N/A
Ref info:N/A

Your Role and Responsibilities

• Know The Partners: The Ecosystem Marketer's value lies in knowing the partners, the Distributors, the client and the market. Through working with IBM Channel Sales and their own partner interactions, Ecosystem Marketing engages with the Distributor & partners to drive demand for IBM Solutions, grow IBM mindshare within the ecosystem and bring the feedback from the ecosystem back to IBM.

• Know The IBM Solutions: All Ecosystem Marketers must know the IBM products and solutions aligned to their coverage area in order to drive a GTM strategy with the Ecosystem. This means understanding all the IBM Sales Plays (ISPs) and if they support a BU, a deeper understanding of the relevant Technology Plays, and Product Led Growth Offerings.

• Market with Partners: The Ecosystem Marketer is expected to collaborate with Channel Sales and Field marketing teams to influence the Distributor's marketing investments and land the marketing tactics with business partners to drive business results, leveraging Co-Marketing funding and other Demand Generation Programs (My DM)

• Develop a quarterly plan with the Distributor that encompasses the four strategic priorities: Demand Generation for Partners, Progressing opportunities in pipeline, Recruitment and activation of new Business Partners & Enablement to then track the performance of the campaigns in market.

• Drive utilization of VAD Co-Marketing programs to deliver YTY growth in Business Partner Opportunity Identification through Co-Marketing and enablement programs for the aligned partner set and/or strategic brands.

• Co-Marketing subject matter expert to educate and advise the Distributor on the rules, best practices, and requirements of the IBM Co-Marketing programs. Responsible for reviewing and approving the Marketing Activity Plan submitted by the Distributor in the Co-Marketing Center.

• Deliver on the business unit channel pipeline and revenue objectives both annually and quarterly - including readouts and reviews to executive worldwide and geo stakeholders.

• Advocate and Integrate business partners into IBM led marketing tactics and events

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Required Technical and Professional Expertise

  • Strong project management skills with the ability to manage multiple projects simultaneously and within a predefined budget
  • Comfortable working in a highly matrixed environment that requires collaboration across stakeholders
  • Ability to understand and communicate business strategy and align marketing execution plans to achieve business goals.
  • Proactive, self-directed, embraces challenges
  • Strong communications skills: writing, speaking, organization
  • Analytical and data driven to deliver key insights on performance and partner satisfaction.
  • Proficient in marketing strategy both digital and traditional
  • Other Relevant Job Details

    IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

    - Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

    - Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

    - Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

    - Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

    - Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

    The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job- related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

    We consider qualified applicants with criminal histories, consistent with applicable law.


    Overall, Ecosystem Marketing is the face of IBM Marketing to the Business Partners & Distributors- collectively working with Field Marketing and Channel Sales bringing the voice of the partner back into IBM. The Value-Added Distributor (VAD) Ecosystem Marketer is responsible for knowing the Ecosystem across all GTM motions (build, sell, service), the offerings and the market trends - what's important to whom and why and how IBM and the VAD together can uniquely drive the IBM business.

    The VAD Ecosystem Marketing Manager (EMM) is a role dedicated to providing direct marketing support to one of our largest Distributors. EMMs work closely with sales to drive demand for IBM products, solutions and services built on IBM technology and to increase mindshare of IBM within the Ecosystem.

    EMMs align Partner & Distributor marketing activities with sales targets, BU marketing objectives and work to always simplify and improve the partner experience with IBM. In addition, EMMs manage the pipeline created by VAD marketing initiatives, BP-led programs and co-marketing funded programs to ensure success of the activities put into market and to drive the business forward.

    Wonder if IBM is the one for you?

    In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

    Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

    Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

    Are you ready to be an IBMer?

    About Business Unit

    IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

    About IBM

    IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

    Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

    At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

    More Information on IBM

    IBM operates in the Big Data Analytics industry. The company is located in Armonk, NY, Southbury, CT, New York, NY, Philadelphia, PA, Washington, DC, Durham, NC, Tampa, FL, Smyrna, GA, Huntsville, AL, Chicago, IL, Dallas, TX and San Francisco, CA. It has 533854 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 25 open jobs at IBM, click here.

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