As a Digital Marketing Lead you will be responsible for handling a team with building funnels to drive traffic to websites and products in different niches like Blockchain, Cloud services, AI, IOT, ML etc; and provide the solutions to lower the costs of visitors' acquisition, content marketing and outreach campaign management.
Responsibilities and deliverables:
Plan and execute all digital marketing activities, including SEO, SEM, SMO and content marketing
Design, build and maintain our social media presence through different channels.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Brainstorm new and creative growth strategies for digital promotion and marketing.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Collaborate with internal and external stakeholders to run different digital marketing campaigns.
Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
Identify target audiences and engage with them through different marketing campaigns.
Optimize user funnels to increase ROI.
Solid knowledge of analytics and reporting tools.
SaaS product marketing experience will be an advantage
In depth knowledge of how to create, optimize and maintain user funnels.
Working knowledge of HTML and wordpress development.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Content strategy ideation and marketing
Outreach content and campaign management
SEO,SMO and ORM Management
Team Management
Partnership management
Candidates should have 8-15 years of total work experience.
Candidates should be creative and have excellent communication skills.
Any graduate/post graduate in Marketing/Communications or related field.
Certification in digital Marketing will be an added advantage.
Our pay structures are in line with industry leaning towards the higher side. We believe in rewarding good work and value creation for the company.
We are an Equal Opportunity Employer. Your Ability and work is the onlydifferentiating factor, and we do not discriminate based on sex, religion, caste, etc.
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