Binance is the global blockchain company behind the world's largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
The Community Manager's role will be focused on growing the Japan market as well as our community primarily through social & community channels, and events. You'll also be tasked with building the foundation & relationships for a robust affiliate program that will ramp up as our team grows. You are a team player who is also comfortable operating independently in a remote working environment, a problem solver and an analytical marketer who can both strategize and execute.
Be the go-to person for marketing updates in the Japan business, providing regular reporting to cross-functional stakeholders and management
Structuring, managing and growing our social & community channels as appropriate to market (i.e. Twitter, Telegram, Facebook, LINE)
Create a content strategy, execute on creative & maintain content calendar
Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement.
Optimize channels based on data
Recruit and manage the local angels program.
Increase reach, engagement and conversion to our platform through social & community channels
Plan and execute online/offline events
Target 1 community event in market per month
Work with global events team on ensuring events meet Binance standards
Support localization of regional & global campaigns & paid ads in Japan
Creating proposals and securing required approval to execute marketing activities
Develop the Binance Japan Affiliate database.
Initiate and maintain relationships with affiliates and KOLs, onboarding and supporting them to drive growth for Binance
Optimize the affiliate program's cost-efficiency and contribution to high level metrics.
Design campaigns to drive growth through affiliate channels
Localized rollout of global/regional campaigns that have an affiliate component
Passion for crypto/blockchain and in-depth knowledge of the Japanese blockhain community
Experience in maintaining local social media and community channels, including driving channel growth, creating engaging content, data analysis and community moderation
Experience managing influencers, KOLs
Business development, account management or sales experience a plus
Fluency in written & spoken Japanese & English
Ability to work with cross-functional international teams
High sense of ownership and innovative thinking
Understanding of the various concepts and levers of marketing as well as effective local advertising platforms and tactics
Small/medium scale event management experience
Can think & communicate at a strategic level as well as operational level
Campaign management experience a plus
・ Competitive salary
・ Flexible working conditions
・ Flat organisation
・ Great Locations with a highly talented and international colleagues
・ Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!
Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world. The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.