Community Manager

June 11, 2023
Offerd Salary:Negotiation
Working address:N/A
Contract Type:Other
Working Time:Negotigation
Working type:N/A
Ref info:N/A

Binance is the global blockchain company behind the world's largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

The Community Manager's role will be focused on growing the Japan market as well as our community primarily through social & community channels, and events. You'll also be tasked with building the foundation & relationships for a robust affiliate program that will ramp up as our team grows. You are a team player who is also comfortable operating independently in a remote working environment, a problem solver and an analytical marketer who can both strategize and execute.


  • Be the go-to person for marketing updates in the Japan business, providing regular reporting to cross-functional stakeholders and management

  • Structuring, managing and growing our social & community channels as appropriate to market (i.e. Twitter, Telegram, Facebook, LINE)

  • Create a content strategy, execute on creative & maintain content calendar

  • Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement.

  • Optimize channels based on data

  • Recruit and manage the local angels program.

  • Increase reach, engagement and conversion to our platform through social & community channels

  • Plan and execute online/offline events

  • Target 1 community event in market per month

  • Work with global events team on ensuring events meet Binance standards

  • Support localization of regional & global campaigns & paid ads in Japan

  • Creating proposals and securing required approval to execute marketing activities

  • Develop the Binance Japan Affiliate database.

  • Initiate and maintain relationships with affiliates and KOLs, onboarding and supporting them to drive growth for Binance

  • Optimize the affiliate program's cost-efficiency and contribution to high level metrics.

  • Design campaigns to drive growth through affiliate channels

  • Localized rollout of global/regional campaigns that have an affiliate component

  • Requirements:

  • Passion for crypto/blockchain and in-depth knowledge of the Japanese blockhain community

  • Experience in maintaining local social media and community channels, including driving channel growth, creating engaging content, data analysis and community moderation

  • Experience managing influencers, KOLs

  • Business development, account management or sales experience a plus

  • Fluency in written & spoken Japanese & English

  • Ability to work with cross-functional international teams

  • High sense of ownership and innovative thinking

  • Understanding of the various concepts and levers of marketing as well as effective local advertising platforms and tactics

  • Small/medium scale event management experience

  • Can think & communicate at a strategic level as well as operational level

  • Campaign management experience a plus

  • Conditions:

    ・ Competitive salary

    ・ Flexible working conditions

    ・ Flat organisation

    ・ Great Locations with a highly talented and international colleagues

    ・ Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!

    About Binance

    Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world. The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.

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