BlueCruise Marketing Strategy Manager

Job Description

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves?

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales, and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears, and voice of Ford.

Launched in 2023, Integrated Services creates and markets new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services allow Ford's retail and commercial customers to customize their vehicles like never before with OTA (over-the-air)-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.

In this position

The Marketing Strategy Manager will directly lead campaign ideation and execution across digital, paid media, and owned channels to promote awareness and mid-funnel consideration activities supporting BlueCruise. The manager will be responsible for setting the strategy and the marketing plan, establishing measurement, and optimizing investment.

Responsibilities

What you'll do

As a leader on the team, you will be accountable for:

Owning the development and execution of go-to-market strategies to support business and marketing objectives, aligned to brand and creative strategy through integrated marketing campaigns, programs, and tentpole moments that drive results at each stage of the marketing funnel

Driving the strategy, development, enhancement, and execution of marketing programs across multiple channels

Leading the consumer marketing pillar and overseeing multiple marketing initiatives to ensure brand consistency

Partnering with Integrated Services MarComms to develop highly effective, creatively excellent integrated marketing campaigns, including (but not limited to: Email, Social/Influencers, Digital (Web & Native App), Partnerships, etc.

Develops strategy to drive brand awareness and mid funnel conversion activities to with goal to advance qualified user acquisition leads

Tracks budgets and forecasts with ongoing measurement and reporting; identifies key performance indicators with emphasis on measurement and evaluation of effectiveness of executed plans

Qualifications

You'll have

Minimum 10+ years' experience in marketing and communications strategy and/or execution, with hands-on expertise in performance marketing and analysis. Previous OEM experience a plus

Bachelor's Degree required. Post-graduate experience a plus.

25-40% travel - Once a month will travel to Dearborn, MI to meet with the BlueCruise GM Team and/or other projects

Experience working with and directing strategies via internal Marketing & Communications partners and external creative agencies

Highly adept at creating and presenting visually compelling stories via PowerPoint across all levels of leadership

Agile and resilient, possessing adaptive startup mode mindset

Skilled at working within and navigating complex matrixed organizations

Results-oriented, can forge progress and make sense of ambiguous data and work plans

Even better, you may have

Automotive industry experience highly preferred

Experience working with Dealers and/or franchises highly preferred

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builderor all of the above? No matter what you choose, we offer a work life that works for you, including:

Immediate medical, dental, and prescription drug coverage

Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up childcare and more

Vehicle discount program for employees and family members, and management leases

Tuition assistance

Established and active employee resource groups

Paid time off for individual and team community service.

A generous schedule of paid holidays, including the week between Christmas and New Year's Day

Paid time off and the option to purchase additional vacation time.

For a detailed look at our benefits, click here:

https: // fordcareers.co/LL5NonHTHD

This position is a leadership level 5.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

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More Information on Ford Motor Company

Ford Motor Company operates in the Automotive industry. The company is located in Dearborn, MI and Palo Alto, CA. Ford Motor Company was founded in 1903. It has 175633 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability insurance, Dental insurance, Vision insurance, Health insurance and Life insurance. To see all 170 open jobs at Ford Motor Company, click here.

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